The challenge of writing a book on social media is that at least some of the book becomes obsolete by the time it is published. And so is the case with Sarah-Jayne Gratton’s (@grattongirl) Follow Me!
My purpose for reading the book was to find tips on how to maximize my Twitter experience without spending all my time on Twitter. Follow Me! was written for those who extensively use Twitter for their professional marketing experiences.
The practical section of the book, Part Two, includes chapters on:
– Defining your brand,
– Creating a great profile
– Building your Twitter followers without falling prey to spam, bots, and multi-level marketers.
The chapters I found most helpful described:
– The four-types of Tweets (Share, Inform, Thank, Engage, or SITE)
– Creating a “Twittertorial” Calendar (how to curate and pre-schedule tweets for maximum impact)
– Thinking of Twitter as your own personal broadcast show (what to schedule, when to schedule, and repeating the schedule).
The second-half of the book is where it starts to show its age. Chapters are devoted to:
– Twitter Branding Showcase Stories, nine Twitter feeds that (as of 2012) author Gratton found particularly descriptive;
– Twitter Toolkit, descriptions of particularly helpful Twitter tools. Some, however, no longer exist (bye-bye, TweetDeck).
If your interest in Twitter is non, or low, or only for interacting with friends and family, then this book probably will not appeal to you.
For those who care about their personal or professional brand, Twitter is a key component of the social media strategy, and Follow Me! has a lot of good advice.
Gratton, Sarah-Jayne. Follow Me! Creating a Personal Brand with Twitter. Indianapolis: John Wiley & Sons, Inc., 2012. Print.
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