Diane Darling, Founder and CEO of Effective Networking, Inc., wrote The Networking Survival Guide for publication in 2003, before the advent of Twitter, LinkedIn, and social media as we know it.
Which is why I like and recommend The Networking Survival Guide, because it is old-school.
Darling teaches, and pre-supposes, that the purpose of networking is to develop, strengthen, and maintain real one-on-one relationships with real people; ideally face-to-face, but when that is not practical, then one-on-one by phone and/or email.
- Have a plan (know what you want to accomplish when attending a networking event)
- Work your plan (prepare, prepare, prepare – leave nothing to chance)
- What to do, and what to avoid, at a networking event
- The all-important follow-up to maintain your network
- Where to network (networking events, job fairs, anywhere there is a second person!)
- How to network when you don’t feel like networking
There is a brief discussion, which Darling ultimately dismisses, about using Personal Digital Assistants (PDAs; anyone remember the Palm Pilot?). Otherwise, everything in the book is face-to-face, handshakes (dry palms), business cards, and if necessary, telephone. Old School.
It’s not as if Darling doesn’t understand LinkedIn. There is a Second Edition, published in 2010, with 40+ additional pages. I haven’t read this edition, I suspect there is at least a chapter talking about social media.
Still, I suspect that Darling agrees with me: Social Media, including LinkedIn, is a tool to help you manage your network, and is not networking in and of itself.
Darling, Diane.The Networking Survival Guide: Get the Success You Want by Tapping into the People You Know. New York: McGraw-Hill, 2003. Print.
Success doesn’t come to you. You go get it.