3 Reasons to use a Professional Email Address

Fact: It remains a very competitive environment for job seekers.

While it varies by occupation-type, companies receive, on average, 250 applications for each open position. Hiring Decision Makers use whatever they can to whittle that number down to a manageable amount.

Therefore, job seekers must give themselves every possible advantage, starting with having a professional email address.

By “professional,” I mean, YourName:

The first thing potential employers see about you is your email address. Make it professional.

The first thing potential employers see about you is your email address. Make it professional.

FirstNameLastName@
FirstName.LastName@

If you have a somewhat common name, you may need to explore a few different email accounts before you can find one where you can use Your Name. Or, you may need to add a Middle Initial or Middle Name, or append a Number at the end (I suggest a two-digit number in the Teens. DO NOT use a four-digit number that resembles a date. It is often assumed this is your Year of Birth, and you have just revealed your age).

There are three main reasons to use YourName@:

First, when you use a less-than-professional email address, you give the impression that you are treating your job search less-than-professionally, and the expectation is, you will treat your job less-than-professionally.

Second, when you use a less-than-professional email address, you run the risk of offending the decision maker:

NASCARRules@… (I hate NASCAR).
CuteCuddlyKittens@… (A cat gave my child rabies).
BigJohnStud@… (You’re a harassment suit waiting to happen).

Third, by using YourName@, you are taking advantage of what is known in marketing as the Effective Frequency technique. Basically, the more often a potential customer (the hiring decision maker) sees a brand (Your Name), the more likely they are to make a decision (hire, or at least, invite you for an interview).

  • When you create an online account at an employer’s web site, you are using the email address, which is YourName@.
  • When you complete the application, you are using Your Name.
  • When you attach a resume, the file name is Your Name Resume. When they open the file, the first thing they see is Your Name.
  • If you are allowed to upload a Cover Letter, that creates two more opportunities to use Your Name (the File Name, and Your Name in the letter itself).
  • When you call to follow up, you are giving Your Name.
  • When you send an email to follow up, you have Your Name in the signature block, and YourName@ as your email address.

You lose opportunity if you use an email address other than YourName@.

Don’t knock yourself out of consideration by using an email address other than YourName@.

Agree? Disagree? Let me know in the comments below.

Connect with me on Twitter or LinkedIn.

Success doesn’t come to you. You go get it.

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