Fact: It remains a very competitive environment for job seekers.
While it varies by occupation-type, companies receive, on average, 250 applications for each open position. Hiring Decision Makers use whatever they can to whittle that number down to a manageable amount.
Therefore, job seekers must give themselves every possible advantage, starting with having a professional email address.
By “professional,” I mean, YourName:
If you have a somewhat common name, you may need to explore a few different email accounts before you can find one where you can use Your Name. Or, you may need to add a Middle Initial or Middle Name, or append a Number at the end (I suggest a two-digit number in the Teens. DO NOT use a four-digit number that resembles a date. It is often assumed this is your Year of Birth, and you have just revealed your age).
There are three main reasons to use YourName@:
First, when you use a less-than-professional email address, you give the impression that you are treating your job search less-than-professionally, and the expectation is, you will treat your job less-than-professionally.
Second, when you use a less-than-professional email address, you run the risk of offending the decision maker:
NASCARRules@… (I hate NASCAR).
CuteCuddlyKittens@… (A cat gave my child rabies).
BigJohnStud@… (You’re a harassment suit waiting to happen).
Third, by using YourName@, you are taking advantage of what is known in marketing as the Effective Frequency technique. Basically, the more often a potential customer (the hiring decision maker) sees a brand (Your Name), the more likely they are to make a decision (hire, or at least, invite you for an interview).
- When you create an online account at an employer’s web site, you are using the email address, which is YourName@.
- When you complete the application, you are using Your Name.
- When you attach a resume, the file name is Your Name Resume. When they open the file, the first thing they see is Your Name.
- If you are allowed to upload a Cover Letter, that creates two more opportunities to use Your Name (the File Name, and Your Name in the letter itself).
- When you call to follow up, you are giving Your Name.
- When you send an email to follow up, you have Your Name in the signature block, and YourName@ as your email address.
You lose opportunity if you use an email address other than YourName@.
Don’t knock yourself out of consideration by using an email address other than YourName@.
Agree? Disagree? Let me know in the comments below.
Success doesn’t come to you. You go get it.