4 ways to reconnect with employers’ needs

Job seekers are too often disconnected from employers' needs

It is up to Job Seekers to show how they are qualified, and to reconnect with employers’ needs.

I recently attended an Employer Forum to discuss their opportunities and needs. Several gave the same complaint:

Job seekers are failing to show how they are qualified for the positions to which they are applying.

Most job descriptions will include Required Qualifications, and Preferred Qualifications. When possible, the employer of course chooses to interview applicants who meet the Preferred Qualifications.

Too often, though, applicants do not show that they meet even the Required Qualifications.

For Job Seekers, if you do not meet even the Required Qualifications, do not bother applying. Otherwise, you are wasting your time. This is why job seekers submit 50, 75, 100+ applications and never get a callback.

On the other hand, it is possible that you do meet the Required Qualifications, but your resume or application is not connecting with employers.

There is a better way.

1.         Understand who you are. Are you a manager? A customer service representative? A food service worker? A warehouse and distribution associate? You can be more than one thing, but know who you are. Connect with employers by applying for positions where you can demonstrate a skill set.

2.         Rethink your resume. How often does your resume use the phrases, “Responsible for” or “Duties include?” Saying you were responsible for a duty does not say whether you are skilled at performing the duty. Connect with employers by demonstrating achievements and accomplishments.

3.         Speak in the employer’s language. If the employer seeks a Customer Experience associate, and you talk about your stellar Retail Sales experience, you are not connecting. DO NOT claim that you have experience that you do not have, but there are different ways to describe your experience. Two applicants being equal, the employer will choose the one who connects by demonstrating a fit into the company culture.

4.         Above all, your resume must match the job description. If the position requires 2 years experience and you cannot show 2 years experience, do not apply. But if you can show 2 years experience by combining your experience across multiple previous employers, then connect with employers by framing your Summary of Qualifications to match their needs.

Do not be the applicant who mindlessly hits the Submit button day after day, wondering why you never get a call back.

Success doesn’t come to you. You go get it.

I want to hear from you. Connect with me on FacebookLinkedIn and Twitter, or leave a comment below, and let me know what you think!



  1. I agree with Kevin’s findings and suggestions and agree that job seekers should not apply if not qualified since it is a waste of time for job seeker and employer. This strategy not only saves precious time it also reduces frustration to all parties.

  2. Part of the problem lies with the employer. It is not just that job candidates are applying for jobs they are not qualified for. Sometimes the job description/qualifications are impossible. Example: When java-script was new, there were a number of job postings requiring 5 years of experience with that specific language. Nobody had 5 years as even with development time, java had only existed for 1 year. So, it is not just that the candidates are applying for jobs where they fail to meet the requirements.

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